“We need to raise the profile of the creative industries as being important to New Zealand’s economic future. They need to be elevated, and the Government needs to pay them more attention.”
– Dr Claire Robinson, Toi Mai CEO

As Toi Mai moves towards disestablishment at the end of the year, our companion report Te Pūaotanga – The New Dawn is a wero (challenge) to government, business and industry to take action to realise the creative/creative tech sector’s potential.

Dr Claire Robinson, Te Tumu o Toi | Toi Mai Chief Executive, says it’s time for the New Zealand Government to be more ambitious for the creative/creative tech sector and really back it, just like it backs the primary sector and construction industry. In return, this high value sector will power economic growth.